"An absorbing and invaluable read." ­The Wall Street Journal

The Longevity Project

Surprising Discoveries for Health and Long Life from the Landmark Eight-Decade Study

Howard S. Friedman and Leslie R. Martin

The Longevity Project uses one of the most famous studies in psychology to answer the question of who lives longest—​and why. The answers will surprise you. This is an important—​and deeply fascinating—​book.”

Malcolm Gladwell,
author of The Tipping Point

In 1921, before most of us were born, a remarkable study began tracking the loves and lives of 1500 Americans from childhood to death. The study continues even today, with research teams led by Howard Friedman still keeping tabs on the remaining few who are still alive and analyzing massive amounts of data to establish what it is precisely about these 1500 individuals that led some to stay well and others to fall ill or die before their time. Incredibly, no one until now has chronicled and interpreted the findings from this monumental almost century-long project for the general public. Is longevity associated with being married, daily jogs, living with pets, or faith in God? At last, with lucid prose and rigorous yet crystal clear analysis, Professor Friedman and Professor Martin have succeeded beautifully.

— Sonja Lyubomirsky, author of The How of Happiness: A Scientific Approach to Getting the Life You Want

“A compelling and objective assessment of character traits associated with longevity. Only a handful of studies in this field last long enough to give meaningful results, and even fewer remain significant after their primary investigators have passed away. Friedman and Martin have resurrected a remarkable achievement with surprising conclusions. I learned a lot from this book.”

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Hudson Street Press (2011).
ISBN: 978-1594630750

If you would like Dr. Friedman and/or Dr. Martin to give a speech or presentation, click here: Request Speeches and Presentations about The Longevity Project